Famous marketing guru Peter Drucker once said – “Businesses Exist to Create Customers.” While that paradigm has been true for generations, today even he may agree if we say – “Businesses Exist to Create Customers… Who Create Customers”. In his book – Social Physics, How Good Idea Spread – Lessons from A New Science –…
Category: Analytics
Product Management Approach To Business Analytics Strategy
Historically, many organizations viewed data and analytics as a support function; one that provides reports, develops complex models, and helps make other functions smarter. However, according to a research report – High performing enterprises are 4.6x more likely than underperformers to agree that data is driving their business decisions High performance enterprises consistently analyze more…
2015 State of Business Analytics – Interesting Research Reveals Fascinating Trends
I came across this fascinating research report – commissioned by salesforce.com and published on forbes.com. 2015 State of Analytics Here are some key themes and takeaways plus my own observations based on personal experience. Between 2015 and 2020, the number of data sources analyzed will jump 83% Number of sources actively analyzed by businesses has…