Historically, many organizations viewed data and analytics as a support function; one that provides reports, develops complex models, and helps make other functions smarter. However, according to a research report – High performing enterprises are 4.6x more likely than underperformers to agree that data is driving their business decisions High performance enterprises consistently analyze more…
Category: Product Management
Data Science Driven Segmentation
According to wikipedia, segmentation is a marketing strategy which involves dividing a broad target market into subsets of consumers, businesses, or countries who have, or are perceived to have, common needs, interests, and priorities, and then designing and implementing strategies to target them. Segmentation allows companies to better target marketing messages (emails, ads) and interventions…