Famous marketing guru Peter Drucker once said – “Businesses Exist to Create Customers.” While that paradigm has been true for generations, today even he may agree if we say – “Businesses Exist to Create Customers… Who Create Customers”. In his book – Social Physics, How Good Idea Spread – Lessons from A New Science –…
Category: Digital Marketing
Interesting Digital Transformation Soundbites
In the spirit of 50th Superbowl in Bay Area this weekend, here is some “sports talk” around digital transformation. Great presentation. My favorites – “Having digital strategy will soon look as ridiculous as having electricity strategy” “This isn’t waste of money, it is necessary cost of change” “Data is the new oil” (even though with…
Data Science Driven Segmentation
According to wikipedia, segmentation is a marketing strategy which involves dividing a broad target market into subsets of consumers, businesses, or countries who have, or are perceived to have, common needs, interests, and priorities, and then designing and implementing strategies to target them. Segmentation allows companies to better target marketing messages (emails, ads) and interventions…